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Head of Loyalty & Engagement

Are you passionate about creating strong customer relationships and enhancing customer engagement for a leading global online travel agency? Do you have a proven track record in CRM, loyalty, social, display and email and managing a diverse team of marketing specialists? Then this is the perfect role for you! 

Job Purpose

As the Head of Loyalty & Engagement, your core objective is to drive customer engagement and lead a new team responsible for fostering customer relationships and driving customer engagement, advocacy and loyalty. Do you understand how to speak to your customers in a way that they’ll stay close to you forever, then you are exactly what we’re looking for!

Key Responsibilities

  • Develop strategies around our customer engagement and loyalty, whether this is on our social channels or via our newsletter, all ways we interact with our customer is where you and your team will come into play.
  • Lead and set-up a team of marketing/ channel specialists, including newsletter, social media (paid/ owned), display, customer reviews, CRM content and Loyalty programmes
  • Lead the development of the new loyalty program, where we touch upon different initiatives to retain and build our current customer base. 
  • Create a structured approach to analyze and target customer base segments for different markets globally 
  • Implement innovative customer-centric campaigns and channel strategies to drive loyalty, advocacy, and retention
  • Develop and execute the newsletter, social media and display (re-targeting) strategies for different brands globally 
  • Drive product roadmap with several E-Commerce initiatives driving conversion, based on BC’ses
  • Work closely with the Performance, Brand, Product and Data team to develop initiatives born out of consumer, market and/ or channel performance insights 
  • Keep track of performance: establish and track KPIs for i.a. customer engagement, retention and churn to assess the effectiveness of marketing efforts and spend

What you bring to the table

  • Master Degree in CRM/ Digital Marketing or related discipline
  • A minimum of 10 years’ experience in a similar role in CRM & Engagement in the Netherlands, preferably in travel/air industry, FMCG or scale-up
  • Proven track record in CRM, Campaigns, Content, Email, Socials, Reviews, E-Commerce and Display 
  • Data-driven mentality and analytical skills are a must 
  • Experience with working in a tech organization, driving the product roadmap
  • Strong leadership and management skills, with experience leading diverse teams.
  • Strong stakeholder skills: you’re a connector, build bridges and can clearly present conclusions based on data 
  • Excellent verbal and written communication skills in English and Dutch

What you can expect from us

  • Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
  • Possibility to work up to 3 months from abroad (depending on your job function)
  • 30,5 days of paid leave, so plenty of time to enjoy your travels!
  • Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.
  • A diverse and multicultural working environment. Our global team has over 50 different nationalities, and we embrace everyone’s authenticity. 
  • A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together
  • We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.
  • Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan.
  • Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.
  • Free fruit, healthy snacks, team drinks and company events.

About Travix

Travix is one of the leading global online travel agencies, operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama. In 2020 we took our next step becoming part of the Trip.com Group family, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Make my Trip and Qunar. Travix currently operates in over 40 countries expanding in 5 continents, so a global mindset comes natural to us. Our purpose is ‘the next journey at your fingertips’ which goes for both our customers and employees. We bring together passionate people, global partners, and an innovative platform to deliver the best end-to-end booking experience for our customers.

Make your career at Travix

At Travix, everyone is welcome. Our global team has over 40 different nationalities and we embrace everyone’s authenticity. We have proven to grow people internally, we are proud of our passionate company culture and we love to dream big. Ever since our company was founded, our aim has been to create a work environment where people can thrive, be creative and ultimately build their own legacy within the company. More now than ever we are at a pivotal moment in our company’s existence: where we are preparing for when the world is ready to travel again. With cutting-edge technology, strong partnerships, a  strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of travelling. 

To accelerate this momentum, we're looking to grow our team. If you share the same values as we do, you are just as passionate and ready to build your own legacy, then there is plenty of room here at Travix. 

Ready to start your own Travix journey?

Think you have what it takes? Then, we would love to hear from you. 

Apply now
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