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Director of Brand Marketing

Do you love to build brands and actually convert marketing activities into sustainable business growth for a leading global online travel agency? Do you’ve a proven track record in Brand & Campaign management and are you passionate about managing a team of marketing specialists? Then this is the perfect role for you!

Job Purpose

  • Drive business growth via solid and creative brand and campaign development across markets 
  • Create the global marketing calendar including innovative and impactful campaigns to increase brand awareness, traffic, conversion and retention in focus markets
  • Bring solid all round marketing experience in brand, campaign, content, web, newsletter and socials 
  • Lead the brand marketing team 
  • Develop the annual brand plans and master a flawless execution at all times
  • Work with the customer at heart, develop attractive campaigns based on consumer insights.

Key Responsibilities: 

  • Lead and develop a team of marketing/ channel specialists, including brand & campaign, content, newsletter, social media and creative design
  • Drive the full marketing funnel; from brand campaigns to customer acquisition and retention: increase online visibility and attract qualified leads 
  • Develop and maintain attractive and consistent brand presences across touchpoint
  • Work closely with the Performance, Product and Data team to develop initiatives born out of consumer, market and/ or channel performance insights 
  • Develop content strategies that resonate with the target audience and contribute to the brand’s positioning 
  • Develop and execute newsletter and social media strategies to enhance brand visibility and engagement
  • Keep track of brand marketing performance: establish and track KPIs to assess the effectiveness of marketing efforts and spend 
  • Conduct consumer and market research to analyze (new) market opportunities, consumer behavior and competitor activities.

What you bring to the table:

  • Degree in Digital Marketing or related discipline
  • A minimum of 10 years’ experience in a similar role in Brand/ Digital Marketing in the Netherlands, preferably in travel/air industry, FMCG or scale-up
  • Knowledge of Branding, Campaigns, Content, Email, Socials and preferably PR
  • Data-driven mentality and analytical skills are a must
  • Proven people manager skills, with a track record in providing guidance and support to achieve collective and individual goals
  • Strong communication and presentation skills
  • Strong stakeholder skills: you’re a connector, build bridges and can clearly present conclusions based on data
  • Excellent verbal and written communication skills in English and Dutch.

What you can expect from us:

  • Enjoy the flexibility and life balance of hybrid work where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
  • Possibility to work up to 3 months from abroad (depending on your job function)
  • 30,5 days of paid leave, so plenty of time to enjoy your travels!
  • Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.
  • A diverse and multicultural working environment. Our global team has over 50 different nationalities and we embrace everyone’s authenticity. 
  • A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together
  • We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.
  • Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan.
  • Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.
  • Free fruit, company bar, team drinks and company events.

About Travix

Travix is one of the leading global online travel agencies, operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama.ie. In 2020 we took our next step, becoming part of the Trip.com Group, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Travelfusion, Make my Trip and Qunar. Travix operates in over 40 countries expanding in 5 continents, so a global mindset comes naturally. Our purpose is ‘the next journey at your fingertips, which goes for our customers and employees. We bring together passionate people, global partners, cutting-edge technology and an innovative platform to deliver our customers' best end-to-end booking experience. With a  strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of traveling.

Make your career at Travix

If you share the same values as we do, you are just as passionate and ready to build your own legacy, we would love to hear from you!

 

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