Jobs

Are you passionate about turning customer data into personalized, high-converting CRM campaigns? Do you thrive on setting sharp targets and measuring your way to results? As CRM Manager, you’ll lead the strategy and performance of our customer lifecycle campaigns — translating insights into action, and content into conversions — all while keeping a close eye on KPIs like engagement, retention, and revenue contribution.

Position Overview:

The CRM Manager is responsible for driving customer engagement, loyalty, and retention through performance-led lifecycle campaigns. In this role, you’ll lead our direct channel CRM efforts — managing the campaign calendar, content strategy, as well as managing e-mail and automation campaigns

You will own performance across CRM KPIs, including open rates, click-through rates, conversion, and retention, and bring a test-and-learn mindset to everything you do. This role blends customer-centricity with commercial acumen and is ideal for someone who loves creating value at scale through data-informed content and messaging.

Key goals

• Increase repeat bookings and lifetime value through high-performing CRM campaigns
• Lead CRM reporting and performance optimization based on concrete data and goals
• Develop testing strategies (A/B, multivariate, subject lines, content formats, segmentation) to improve conversion and engagement
• Translate CRM analytics into clear recommendations and monthly reporting to leadership.

Key Responsibilities:

• Own the strategy and planning of CRM lifecycle campaigns: welcome, pre-departure, post-booking, reactivation, loyalty and win-back
• Manage and execute high-quality, personalized campaigns at scale
• Deliver best in class content strategies to maximize the engagement on campaigns
• Develop and manage reporting dashboards across all CRM KPIs: open rates, CTRs, CVRs, unsubscribes, revenue per send, churn, and engagement rate
• Define benchmarks and targets, and deliver performance updates and insights to stakeholders
• Use customer segmentation, behavior, and booking patterns to personalize messaging and timing
• Coordinate closely with eCom, Performance, Pricing and Product teams to align messaging across the full customer journey
• Run structured A/B tests and develop hypotheses to continuously improve content and timing
• Ensure smooth campaign delivery across multiple languages and markets.

Qualifications:

• 5+ years of experience in CRM, email marketing, or lifecycle marketing
• Proven track record of improving CRM performance metrics with a data-driven approach
• Strong analytical skills — comfortable working with campaign dashboards, segmentation logic, and performance models
• Experience working with agencies or in-house email teams
• Knowledge of CRM platforms, lifecycle journey mapping, and campaign automation
• Fluent in English; Dutch is a plus
• Bonus: background in travel, e-commerce, or subscription-based business.

What you can expect from us

• Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
• Possibility to work up to 3 months from abroad (depending on your job function)
• 31,5 days of paid leave, so plenty of time to enjoy your travels!
• Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.
• A diverse and multicultural working environment. Our global team has over 50 different nationalities, and we embrace everyone’s authenticity. 
• A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together
• We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.
• Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan.
• Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.
• Free fruit, healthy snacks, team drinks and company events.

About Travix

Travix is one of the leading global online travel agencies, operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama. In 2020 we took our next step becoming part of the Trip.com Group family, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Make my Trip and Qunar. Travix currently operates in over 40 countries expanding in 5 continents, so a global mindset comes natural to us. Our purpose is ‘the next journey at your fingertips’ which goes for both our customers and employees. We bring together passionate people, global partners, and an innovative platform to deliver the best end-to-end booking experience for our customers.

Make your career at Travix

At Travix, everyone is welcome. Our global team has over 40 different nationalities and we embrace everyone’s authenticity. We have proven to grow people internally, we are proud of our passionate company culture and we love to dream big. Ever since our company was founded, our aim has been to create a work environment where people can thrive, be creative and ultimately build their own legacy within the company. More now than ever we are at a pivotal moment in our company’s existence: where we are preparing for when the world is ready to travel again. With cutting-edge technology, strong partnerships, a  strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of travelling. 

To accelerate this momentum, we're looking to grow our team. If you share the same values as we do, you are just as passionate and ready to build your own legacy, then there is plenty of room here at Travix. 

Ready to start your own Travix journey?

Think you have what it takes? Then, we would love to hear from you.