Amadeus and global online travel agency, Travix, today announce the strengthening of their long-standing partnership through an agreement which will see Amadeus become Travix’s global distribution partner.
The partnership will provide Travix’s online websites and travel operators in over 50 markets with greater access to the unrivalled breadth of content offered by the Amadeus Travel Platform, enabling Travix to better serve its customers. Built on fully open systems, the Amadeus Travel Platform harnesses artificial intelligence to bring a greater level of personalized content into one integrated platform.
This announcement also marks an important milestone in Amadeus’ NDC-X program. Travix, a driver customer of the program, and Amadeus reveal that live NDC bookings have been in production since November last year through Amadeus’ new NDC-enabled Web Services solution.
Travix’s websites are currently offering NDC content in Austria, Germany, Ireland, Switzerland, The Netherlands and the United Kingdom. This content sits alongside traditional EDIFACT content, can be found through one search and is displayed in an aggregated way to allow for easy comparison.
This simple, intuitive booking experience stands as a key milestone in the NDC-X program as Amadeus works together with multiple airline and travel agency partners to industrialize NDC. It is against this backdrop that Amadeus prepares for the global rollout of NDC-enabled Web Services solution in the coming months.
John Mangelaars, CEO, Travix, said: “We are proud to be strengthening our relationship with Amadeus at a time when Travix continues to expand across Europe and internationally, and provide more value to customers and airlines. As a global travel company that is experiencing strong growth, it’s critical we have a trusted technology partner that can provide us with the infrastructure to stay ahead of the curve. Having worked with Amadeus for many years, we know the value Amadeus brings and we look forward to collaborating further to provide the best possible experience to our customers, which now includes NDC content.”
Decius Valmorbida, President of Travel Channels, Amadeus, said: “It is fantastic to announce our distribution agreement and live NDC bookings with Travix, an innovative and invaluable partner. This is a testament to our longstanding partnership, the quality of our technology and the expertise of our people. As we continue to evolve the way travel is bought and sold, we’re excited to support Travix in providing more personalized and memorable journeys for its customers.”
Amadeus launched its NDC-X program in February last year, bringing together all the NDC activities across the business – as an IT provider and aggregator – under one roof. Together with several leading airlines and travel sellers, Amadeus is entering the deployment phase of its NDC-enabled solutions. To drive the adoption of NDC across the industry, all players need to work collaboratively and ensure it works for all.