Salma de Graaff new Chief People Officer Travix
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Salma de Graaff new Chief People Officer Travix

June 17

Press release – May 27, 2019

Online travel agent Travix, known for and, has appointed Salma de Graaff as Chief People Officer (CPO) as of 1 April 2019.


Originally from the UK, Salma de Graaff has over 19 years of cross functional experience covering diverse functions from Finance, Sales and Human Resources.  As a hands on People Team leader she thrives in dynamic environments and has formally gained her experience in Heineken International by living and working in three continents, having had Human Resources roles in the UK, Suriname, Ethiopia and The Netherlands.


For the last two years, Salma has been working in the tech environment at Travix as the Head of People for Product, Technology and Finance and more recently with the added responsibility of Growth and Reward. She has been instrumental in leading the turnaround of the people agenda, shaping the talent development agenda within the organisation “It has been a fantastic challenge to support the business growth by supporting young people to develop into big roles and help shape the People strategy at Travix”.


Travix will continue to develop its people strategy in line with its ambitious company strategy; aiming to extend its platform worldwide and expand the markets in which it operates. CEO John Mangelaars: “We are delighted that Salma has accepted the role of CPO. With her strong drive and leadership qualities, she will not only safeguard the professionalism of our HR Team but also bring it to a higher level in line with our ambitions.”

Press Release – Salma de Graaff new Chief People Officer Travix