Travix, a leading online travel agency (OTA), has announced the appointment of Mira van Houwelingen as Chief Marketing Officer. In her new role, Mira will lead Travix’s global marketing initiatives, focusing primarily on positioning the company’s flagship brand, CheapTickets, as the preferred online travel agency in the Benelux region.

Most recently, Mira served as Head of Marketing Netherlands at grocery delivery company Getir where she played a pivotal role in launching and building the brand in the Dutch market. Previously, she held key positions such as Head of Marketing & Digital at Moët Hennessy and various marketing roles at Rituals and Unilever. 

Mira stated: “I’ve been lucky to have had a lot of incredibly valuable experience working with leading brands, and I look forward to the new challenges this role will bring Working with a strong direct brand and a very knowledgeable team, I feel confident we’ll be able to tackle any challenge that will come our way. I can’t wait to strengthen the Travix brands and I’m excited to accelerate the company’s marketing strategy, both in the Benelux region and globally.”

CT Ooi, CEO of Travix adds, “We’re delighted to be welcoming Mira at Travix, especially at such a crucial time in the company’s growth and evolution. The significant milestone of joining the Trip.com Group in 2020 further strengthened Travix’s position as a key player in the global travel industry. Mira’s wealth of experience, innovative ideas, and fresh perspective will undoubtedly propel Travix to greater success.”

Headquartered in Amsterdam, Travix is a leading global online travel agency with a robust presence in Europe. Recently, Travix refreshed its direct brand proposition, CheapTickets, emphasising reliability, ease of use, and customer excellence, marked by the introduction of a new charming bird mascot, Tjiep, to the Benelux market.

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About Travix

Headquartered in Amsterdam, Netherlands, Travix is a leading global online travel agency with a strong presence in Europe. With five renowned brands (CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama) and an extensive portfolio of 40 websites, Travix operates in 35 countries across five continents. All of Travix’s brands offer flights from over 350 airlines worldwide and products like hotels, car hire and insurances. Travix’s mission is to deliver an unparalleled booking experience for customers worldwide. In 2020, Travix took its next step, becoming part of the Trip.com Group, a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. www.travix.com